About a month ago as Geoff Nunan and I were starting the process of raising capital for a growth round at Libre Technologies, we were introduced to the idea of the “Core Ideology and Envisioned Future.”

The be honest, when it was presented to me as something that the potential investor wanted to see from us, I was skeptical, to say the least. I assumed that it would be another exercise in wordplay that would refine our purpose into a more consumable format for our employees and would produce a couple of blurbs for marketing that no one would really pay attention to anyway.

I was wrong. The questions that were posed to us in the guide were very straight forward and essentially set us about the task of determining why we were in business and whether or not our goals were even worth pursuing.

I was already familiar with the idea of an exponential organization, and the process of combining our Massive Transformative Purpose (“To Revolutionize Manufacturing”) with the idea of a Big, Audacious Goal was well worth it. The exercise of creating a vivid description of that goal was an afternoon really well spent.

What really surprised me was, after going through the guide, that vivid description was crystal clear:

We will change the face of global manufacturing by redefining how organizations look at data-centric continuous improvement. We will be the single greatest influence on the manufacturing landscape since the PLC. In 10 years, organizations that have not chosen to put Libre at the center of their data infrastructure will be viewed as though they have missed the most obvious decision possible. Our legacy will be that we were the organization that restored competitive balance and made Industry 4.0 truly possible.

It just flowed from the fingertips. I didn’t go back and change anything; I didn’t alter the wording or the order of the sentences or anything. Geoff and I review it, picked at it, poked holes in it and finally just said – “Why not? Why not us?”

So, that’s it.

That’s who we’re going to be.

That will be our legacy.

Have a look at the Libre Core; we think you’ll agree.